Following an extensive restoration, the iconic Ritz Hotel in Madrid (established in 1910) reopened its doors in 2021 under the prestigious name of Mandarin Oriental Ritz, Madrid. Since 2020, I have had the honor of working as the director and editor for their entire social media video content.
In the initial phase, I created several videos showcasing the artists and brands involved in the hotel’s transformation, including photographer Paula Anta, the historic bonbon brand La Pajarita, the branding agency Mothership, jewelry firm Andrés Gallardo... Following that, we expanded our focus to document other legendary Madrid-based brands and establishments that embody the spirit of the capital, just as the hotel does.
︎ Instagram
In the initial phase, I created several videos showcasing the artists and brands involved in the hotel’s transformation, including photographer Paula Anta, the historic bonbon brand La Pajarita, the branding agency Mothership, jewelry firm Andrés Gallardo... Following that, we expanded our focus to document other legendary Madrid-based brands and establishments that embody the spirit of the capital, just as the hotel does.
Over the past four years, I have developed and directed the following key series:
︎︎︎ The Buqué Series: I directed a series of videos revisiting classic still lifes with a modern twist, incorporating drinks and referencing the rich artistic tradition of nearby museums like the Prado and Thyssen. The title, Buqué, refers to the aroma of fine wine, connecting the series to both cocktail culture and still-life painting. The project was a collaborative effort, using silverware from the hotel’s archives, floral arrangements by Brumalis, cocktails from Pictura, and produce from the hotel’s restaurants.
Team: Elisa Palma, BRUMALIS, Marina Da Cunha & Itziar Nieto.
︎︎︎ Seasonal Flowers: Highlighting the evolution of the hotel’s floral décor by brand Brumalis, synchronized with the changing seasons.
︎︎︎ El Madrid de…: Featuring professionals linked to the hotel, such as photographers Paula Anta and Manolo Yllera, exploring their favorite spots in Madrid.
︎︎︎ Anatomía de un plato: A detailed portrayal of the creation process behind Deessa’s exquisite signature dishes.
Additionally, through the hotel, I have had the opportunity to collaborate with esteemed institutions such as the Centro Nacional de Danza, which co-created the 2023 Christmas decorations, the Museo Thyssen-Bornemisza, with whom the hotel partnered to crowdfund the restoration of a 17th-century painting, or Atletico de Madrid. I’ve also worked with prominent influencers such as Alexandra Pereira, Mercedes Gallego, and Karla Covavilla, further extending the hotel’s digital presence.
This collaboration has allowed me to capture the essence of the Mandarin Oriental Ritz, Madrid, through visually compelling narratives that celebrate both its legacy and its modern transformation.
︎ Instagram
Centro Nacional Danza x Mandarin Oriental Ritz Madrid: Christmas 2023 (I)
Deessa’s Extraordinary Service
